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Reviews and Testimonials: The User Perspective on Outsourced Customer Support


Setting the Stage: The Rise of Outsourced Customer Support

Ever heard the saying “the proof is in the pudding?” In the world of outsourced customer support, the “pudding” is reviews and testimonials. However, while testimonials can provide firsthand insights, it’s also crucial to have tangible metrics and benchmarks. That’s where the Guidelines for Measuring Outsourced Support Efficiency come into play. The market for outsourced customer support has grown exponentially in the past decade. Why? Simply because the digital age has reshaped the business landscape.

According to a study by Grand View Research, the global market for business process outsourcing (BPO), which includes customer support outsourcing, was valued at a staggering $221.5 billion in 2019. And with the arrival of COVID-19 and the enforced digital transformation of businesses globally, these numbers are only predicted to rise.

However, as the market grows, so does the number of providers. Suddenly, we find ourselves in an outsourcing jungle, with companies crying out promises of cost-effectiveness, top-tier service, and every manner of outsourcing style you can imagine – from nearshoring and offshoring to dedicated and white-label services.

But how do you choose? How do you know that the promises will translate into action? This is where our “pudding” – reviews and testimonials – come into play.


The Role of Reviews and Testimonials in Your Decision Process

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You know, those snippets of praise (or sometimes frustration) left by businesses that have dared to walk down the outsourced customer support path before you. These are more than just words. They’re invaluable insights that can guide your decision-making process. In fact, a study by BrightLocal found that 82% of consumers read online reviews for local businesses. That’s just local businesses! Now think about a global decision like outsourcing your customer support.


A Look Ahead: What You’ll Find in This Article

In this article, we’re not going to take a bite of the pudding, we’re going to dive right in. We’re going to learn why reviews and testimonials are so crucial, how to analyze them effectively, and even look at some common praises and complaints. By the end, you’ll be armed with all the knowledge you need to make an informed decision about your outsourced customer support needs. Ready to start your journey? Let’s dig in, shall we?



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The Importance of Reviews and Testimonials


Before we delve deeper, let’s give some perspective on how important reviews and testimonials are. In a world where most of us don’t even buy a pair of socks without checking the reviews first, just imagine how vital they are when it comes to something as pivotal as choosing an outsourced customer support provider.


Why are Reviews and Testimonials Crucial?

They Reflect Reality

First and foremost, reviews and testimonials are real. They’re the unsweetened, unphotoshopped, un-PR’d stories of those who have already worked with the providers you’re considering. They give you a direct look into the ‘after’ of the ‘before and after’ picture that sales pitches paint.


They are Data-Driven

Data shows that 93% of customers say that online reviews influence their buying decisions. This illustrates the tremendous impact testimonials have on shaping opinions and driving decision-making processes.


They Serve as a Crystal Ball

Think of reviews as your personal fortune-telling tool that provides you a glimpse into your potential future with an outsourcing provider. And who doesn’t love a good peek into the future?


The Impact of Reviews on SEO

Did you know that reviews also play a part in SEO? Google has stated that “high-quality, positive reviews from your customers will improve your business’s visibility,” which means they could impact how high up you appear in search results.


Positive vs. Negative Reviews

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Positive Reviews

When it comes to positive reviews, businesses may experience a sales lift of up to 10%. Sounds tempting, right? But it’s not just about quantity. The quality of the review, the level of detail, and the sentiments expressed also play a crucial role.


Negative Reviews

On the flip side, negative reviews can act as a deterrent, causing potential customers to rethink their choices. Studies suggest that a single negative review can drive away approximately 22% of customers, decreasing your customer base and potentially your revenue.

To drive home the point, let’s dive into some eye-opening stats:

  • 94% of consumers say an online review has convinced them to avoid a business.
  • Four out of five consumers have changed their minds about a recommended purchase after reading negative online reviews.
  • When a business resolves an issue quickly and efficiently, 95% of unhappy customers return to your business.

Now, do you see the power of reviews and testimonials in making informed decisions? So, next time you’re browsing through outsourced customer support providers, don’t forget to dig into their reviews and testimonials. After all, who would buy a car without giving it a test drive?



How to Analyze Reviews and Testimonials

Mastering the art of analyzing reviews and testimonials is more of an adventure into detective work than a leisurely stroll through a list of star ratings. It’s about sifting through the information for relevant insights and noteworthy patterns. Curious to know more? Let’s dive in!


Step 1: Leave the Emotional Extremes at the Door

While we might be tempted to soak up the passionate “Best thing since sliced bread!” comments or be swayed by the angry “Wouldn’t recommend to my worst enemy!” reviews, these emotional extremes often lack the juicy, useful details we’re looking for. Sure, they might make for an entertaining read, but in terms of providing valuable insights, they typically fall short.


Step 2: Sniff out the Patterns

Start honing your detective skills and look for patterns. Are there common threads woven through the negative reviews? Maybe you notice consistent gripes about unresponsive communication, tardy response times, or ineffective problem resolution. These could signal systemic issues that extend beyond a few isolated incidents.

On the flip side, do the positive reviews consistently praise the company’s flexibility, innovative problem-solving capabilities, or their 24/7 availability? This could point to ingrained strengths in their service culture. After all, when praises echo across multiple reviews, there’s likely fire behind that smoke.


Step 3: Context is Key

It’s easy to overlook, but the context of a review can significantly impact its relevance to you. Is the reviewer operating within the same industry as you? Is their business similar in size? All these variables can influence their experience and how applicable their review might be to your specific needs. An outsourced customer support provider might be a rockstar in the SaaS space, but a dud in eCommerce customer support outsourcing.


Step 4: The Data Dive

With more companies leveraging data-driven insights, why shouldn’t you? Some platforms provide in-depth analytics of customer reviews, which can further inform your decision-making process. For example, companies like Trustpilot and G2 offer aggregate scores on specific aspects like service, value, and quality. These insights can help you see at a glance where a company’s strengths and weaknesses lie, saving you the hassle of combing through every single review.


Step 5: The Salt Shake

Finally, always read reviews with a pinch of salt. Remember, you’re getting a peek into a specific moment in time for that customer, which may or may not be reflective of the broader picture. The disappointed customer might have had an off day, and the one singing praises might be eyeing a referral discount. It’s always important to remember that reviews and testimonials, while helpful, are not absolute truth but subjective experiences.

With these steps in hand, you’re well-equipped to dissect reviews and testimonials like a pro. As you embark on your outsourced customer support provider search, don’t underestimate the power of this detective work. It might just reveal the super sleuth in you!



Common Praises and Complaints


The Upside: Praises from Satisfied Clients

Navigating through the vast ocean of testimonials, you’ll encounter numerous beacons of positivity. Clients often sing songs of praise regarding specific areas:


Cost Efficiency

Many businesses applaud the significant cost savings that come with outsourced customer support. According to Deloitte’s 2020 Global Outsourcing Survey, 59% of businesses cite cost cutting as the primary reason to outsource. When done right, outsourcing can reduce overheads and free up resources for core business operations.


24/7 Availability

In our always-on, instant-gratification world, round-the-clock customer support is a key competitive advantage. Clients often commend outsourcing providers that offer 24/7 support, allowing them to meet customer demands at all times. Moreover, when diving deeper into the realm of customer service, one can uncover the significance of Insights into the Three Pillars of Outsourced Customer Support: 24/7, White-label, and Dedicated. In fact, a study by HubSpot found that 82% of consumers expect immediate responses to sales or marketing questions.


Broad Talent Pool

Access to a larger and diverse talent pool is another frequently praised feature. The same Deloitte survey reported 49% of businesses choose to outsource to gain access to intellectual capital unavailable domestically. Clients often laud the range of skills and experience that an outsourced team can bring to the table.


Exceptional Training

Reviews often highlight the high-level training provided by these outsourcing companies. Firms that invest in comprehensive and ongoing training programs garner praises, as this ensures a high-quality service, aligns the external team with the brand’s values, and facilitates better customer interactions.


Dedicated Teams

Clients value the dedicated customer support teams offered by outsourcing providers. This means having a team solely focused on your business, which can significantly enhance the level of service and reduce the response time.


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The Downside: Complaints from Less Satisfied Clients

Every rose has its thorns and outsourced customer support is no exception. Certain issues crop up repeatedly in the less-than-glowing testimonials:


Communication Barriers

As the saying goes, “communication is key.” Unfortunately, it’s also often a lock when it comes to outsourcing. Language barriers, different time zones, and varying communication styles can lead to misunderstandings and frustration.


Cultural Differences

Navigating cultural differences can be another common challenge. According to a report by Harvard Business Review, cultural fit can have a significant impact on outsourcing success. Issues may arise around work ethics, holidays, customer service norms, and even humor, which might not translate well across borders.


Lack of Control

Some clients express frustration about the perceived loss of control when outsourcing customer support. They often feel detached from the process and are anxious about the quality of service being provided in their name.


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Context Matters: Aligning Needs with Services

These common praises and complaints offer valuable insights. However, remember to keep your unique business needs front and center. An outsourcing solution that’s ideal for a SaaS startup might falter for an established eCommerce platform. So, consider the context. After all, one person’s meat could be another person’s poison.


SaaS Startup vs eCommerce Platform

For instance, a SaaS startup might highly value access to a diverse talent pool. They may need a variety of technical skills to support their innovative product, which could be provided efficiently by an outsourced team. On the other hand, an established eCommerce platform might prioritize 24/7 availability to handle high volume customer queries around the clock.

Understanding these common praises and complaints, combined with a clear picture of your business needs, can guide you towards the best outsourced customer support provider. So, take that deep dive into the sea of testimonials, you might find pearls of wisdom that save you from stormy weather ahead.



In Closing


As we wrap up, let’s not forget the words of Bill Gates: “Your most unhappy customers are your greatest source of learning.” This applies not just to your customers but also to the customers of the outsourced customer support providers you’re considering. So, make it a point to sift through those reviews and testimonials. You’ll find nuggets of wisdom that will help you avoid pitfalls and make the right choice.

If you’re in the market for outsourced customer support or considering back-office outsourcing, it’s vital to delve deeper into The Backbone of Business: Understanding Back-office Outsourcing and Support. Always remember to check reviews of potential providers. Who knows, you might discover the perfect fit for your business needs, perhaps even stumble upon those elusive “affordable outsourced customer support providers”! Once you’ve made your choice, we encourage you to return and share your experience. We’d be thrilled to include your testimonial in our collection.

Until then, happy hunting!

Author

  • Jim Coleman

    Jim is the Co-Founder of xFusion, and is a seasoned SaaS operator with a background in leadership at LTV SaaS Growth Fund. Jim’s also a passionate SaaS business owner, and is eager to help others in the industry. Outside work, he devotes himself to adoption and raising foster children, and he aspires to maximize his impact on developing countries.

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