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AI in Support: Past, Present, and Future

Let’s talk about AI in support. You see, the last years were all about AI, and with OpenAI’s release of ChatGPT, things really got cooking. The global population got hit with AI mania, and businesses saw a new face of opportunity for themselves in AI application; that’s why 83% of companies made it a priority in business strategy.


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This blog presents the actual development of AI that relates to customer support from the dawn of AI to the current stages with future trends, explaining how these technologies have greatly transformed the landscape of customer service.

And with the rise of AI, a lot of myths have been debunked to provide the public with the right information. So, let’s get started.




The Spike of AI in Customer Support



It all started with the implementation of rather elementary applications, such as decision trees and rule-based systems.

Early tools in AI targeted doing simple, dull jobs by strictly following a set of defined rules.

Although limited to a great extent in capability, they gave a glimpse of the power behind AI in automating the process relating to customer support.


Key Features:

  • Responses based on rules
  • Limited interaction capabilities
  • Simple mechanization of monotonous tasks

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The Rise of Machine Learning and NLP


The grand landmarks in the history of AI for customer support: ML and NLP. These availed learning abilities from data by AI systems while still protecting client’s data, equipped understanding of human languages, and through technology democratization, stood crucially as runways to stride into this new category of agile AI applications that could tackle intricate customer dialogs.


Key Features:

  • Learning from data about interactions. Examples: End of an application process
  • Mining previous requests
  • Better accuracy and contextual understandability



Current Applications of AI in Support


xFusion Advanced AI Support


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Moreover, we’re a front-runner in the delivery of advanced SaaS innovation, ensuring it has deployed state-of-the-art AI technologies for the betterment of its customer service operations.

We use AI-driven chatbots, NLP, and ML for handling customer interactions in an effective and efficient manner.

Its AI systems handle most of the routine inquiries, thereby leaving the difficult ones for human agents to deal with, in order to increase overall support efficiency and fulfill the expectations of customers.


Key Achievements:

  • Mechanized 80% of repetitive questions
  • A 60% decrease in response time
  • Better customer satisfaction rates for more than 50%



Zendesk’s AI-Driven Customer Service


One of the customer service software vendors, Zendesk, incorporates AI into making customer service both personal and expeditious. It does this such that its AI-powered Answer Bot automatically responds to frequently asked questions, allowing human agents the time to engage in more valuable work.

Still, on the same software, analytic insight into customer activity helps businesses to tune their strategies of support.


Key Achievements

  • Managed 70% of the inquiries of customers through AI
  • Rate of improvement: First Response Time 40%
  • Enhanced customer engagement and retention


Freshdesk AI-Powered Solutions



One of the leading customer support platforms is Freshdesk, harnessing artificial intelligence to smooth all processes and provide superior experiences for customers.

Their AI tools, such as Freddy AI, support agents through real-time suggestions for automated routing of tickets with predictive analysis.

And this is what, among other things, enables Freshdesk to lead in providing faster and more accurate support to its customers.


Key accomplishments:

  • Reduced ticket resolution to half
  • Enhanced agent productivity by 45%
  • Increased overall customer satisfaction



Upcoming Trends in AI-Powered Customer Support


While AI will remain adaptive and growing and improved over time, inside customer support it is very likely things might go as follows:

Greater Customization

These future systems will be integrated with advanced data analytics in configuring even more personalized customer interface, based on understanding and past behaviors.

Enhanced Conversational AI

Emerging NLP and ML developments will allow further human-like conversations, making the border between AI and human conversation less perceptible.

Integration with IoT

AI applied within customer interactions will be a warm welcome since the integration of the Internet of Things is nearly a complete embrace, where the inoperability of connected devices and smart house technologies will interact and support each other seamlessly.

Proactive Interventions

AI will move away from reaction to proactive support, anticipating the demands of customers, fixing issues even before they ever happen, and providing a better experience for customers.




Benefits of AI-Driven Customer Support


Implementing AI in customer support is beneficial in many ways:



  • Improved Efficiency: AI does these regularly recurring jobs, so the human agent can deal with the other vital, more elaborating, and deserving works of the agent, which will gradually increase the efficiency of support.

  • Cost Saving: Automation of routine inquiries greatly reduces the necessity of a large support team, which in turn results in major cost savings in customer support operations.

  • Greater Customer Satisfaction: AI’s ability to respond at speed and accurately in every case helps reduce waiting time, thus enhancing the overall experience of a customer. 

  • Better Data Insights: AI-driven analytics offer business insights that can help businesses phase out strategies in which customers relate to migrating to support advancements in service quality. 

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The Ongoing Revolution of AI in Support 


Customer service AI has traversed a long way, dating back to the early days of rule-based systems up to today’s advanced AI-driven solution. Over such time, technology value addition in changing customer service with AI enables ever-increased understanding, more personalization, improved conversational capabilities, and proactive support.

It’s going to better define, in a way, that critical AI role in customer service, shaping the provisions and bringing better experiences to businesses that would adapt to those advancements. 

AI should make life easier for your customer service. As an organization, We can enable seamless integration of AI without much complication and be able to perform outstanding support.



Author

  • Jim is the Co-Founder of xFusion, and is a seasoned business operator with a background in operations leadership at private equity fund. Jim’s also a passionate multi-time business owner, and is eager to help others in the industry. Outside work, he devotes himself to adoption and raising foster children, and he aspires to maximize his impact on developing countries.

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